Cross Platform Media Measurement: Mobile and Desktop Online Comparisons
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Boals, TraShawna, Bradley, Debbie, Pellegrini, Pasquale, Swift, Karen
Organisations: Experian Marketing Services
Topics: Fusion and Modelling, Passive Measurement
Measuring total readership: the Dutch model
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Bassler, Alke, Petric, Irena
Organisations: Gfk, NOM
Topics: Multi-platform Measurement
How to measure the total brand footprint?
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Engen, Geir, Futsæter, Knut Arne
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Multi-platform Measurement
3D Segment Targeting Across Markets: Behaviour, Demography and Attitudes
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Chopping, Dave, Galin, Michal, Klein, Caryn, Knauer, Thomas, Wigginton, Amanda
Organisations: Gfk, Time Inc.
Topics: Data Management Platforms, Programmatic, Targetting / Segmentation
Will print drown or surf on the third wave of digital advertising?
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Callius, Peter, Ekman, Niklas, Østnes, Tore, Sandvik, Ingvar
Organisations: TNS Norway, TNS Sweden
Topics: Accountability – see Return on Investment and Advertising Effects, Inter-media Comparison, Targetting / Segmentation
Touchpoints – a rose by any other name
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Silman, Richard, Van Den Berg, Vincent
Organisations: Ipsos Connect
Topics: Inter-media Comparison, Survey Descriptions
What’s new? The PDRF worldwide review of audience measurement
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Page, Katherine
Topics: General, Industry Issues, Multi-platform Measurement
Media, Measurement & Methodology: Five Key Issues for Success Today
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Incalcatera, Tony
Organisations: Ipsos MediaCT
Topics: Internet (as data collection tool), Survey Descriptions
Taking MARS Digital
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Krahn, Jayne, Melton, Eric
Organisations: Kantar Media
Topics: Fusion and Modelling, Internet (as data collection tool), Panel Research, Questionnaire Design, Survey Descriptions