Pure recent reading: methodological experience and further development
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Futsæter, Knut Arne, Østnes, Tore
Organisations: TNS Gallup
Topics: Readership Model
What the world needs now
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Faasse, John, Van Meerem, Leendert
Organisations: Infomart, Kobalt BV Media Services
Topics: Data Collection, Readership Model
Print in a true single source marketing panel
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Wood, Leslie
Organisations: Leslie Wood Research Inc.
Topics: Data Collection, Inter-media Comparison, Readers-per-copy(RPC)
“Readers-per-copy”: understanding and driving reader choice
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Levine, Michele, Morgan, Gary, Tarrant, Marcus
Organisations: Roy Morgan International
Topics: Readers-per-copy(RPC)
Print optimization: a practical approach
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Okauchi, Shinichiro
Organisations: Dentsu Inc.
Topics: Fusion and Modelling
Building a panel from a recent reading database through fusion
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Crivellaro, Alexandre, Ferrari, Flavio
Organisations: IBOPE Media Information
Topics: Fusion and Modelling, Panel Research
Foundations of split-sample foldover tests
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: De Montigny, Michelle, Soong, Roland
Organisations: KMR Group
Topics: Fusion and Modelling
Data integration: validating telmar’s multibasing technique
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Walsh, Peter, Zack, Barbara
Organisations: Telmar
Topics: Fusion and Modelling
Fusion-on-the-fly for multimedia applications
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: De Montigny, Michelle, Soong, Roland
Organisations: KMR Group
Topics: Fusion and Modelling, Inter-media Comparison